Recently, market analysis and research company Super Data released its latest research report, which pointed out that the revenue of social poker games is declining and moving away from the PC platform. The data shows that the overall revenue of social poker games will decline from $203 million in 2013 to $179 million this year, and will further sharply decline to $156 million by 2017. Analysis suggests that the decrease in revenue from this type of game is mainly due to the market downturn of Zynga Poker.

But will domestic social poker games also be affected by foreign markets? From the current development of the domestic social poker game market, developers such as Lianzhong, Tencent, and Boya have ventured into social poker games. For example, "Texas Poker" and "Landlord" have gradually become important sources of revenue for Boya. Tencent, based on aggregation platforms such as QQ and Space, although social poker games account for a relatively small proportion of overall revenue, their revenue is relatively stable compared to other game types.

At the same time, with the development of mobile internet and the popularization of mobile terminals, social poker games, like other types, are showing a trend of gradually shifting from PC to mobile. According to a 2014 industry report released by Talking Data, its market share has increased by 34% compared to 2013. Compared to PC, users are also more enthusiastic about mobile terminals, accounting for 74%. Super Data analysts believe that the vast majority of revenue from this type of game will come from mobile platforms by 2018.

Mentioned the social poker game, the player is most familiar with the QQ game hall, the industry believes that in the era of irrelevant chain game industry, QQ game hall to create the earliest social game mode, through the QQ high polymer group and provide public Open the game platform, the highest number of simultaneous online to reach 8 million. With the development of the Internet, game socialization more and more favored by the players, and with the popularity of social software and development, many social poker games also came into being. Judging from the current analysis of foreign social poker games, the industry believes that the main reasons for the decline in social poker games include the following:

First of all, the development of mobile Internet to promote mobile games in the game market share is also growing, and mobile terminals, people spending habits of the ever-changing changes in the demand for more and more players show a diversified trend, and early social poker The game has been tired in many game types, and for the existence of such games, the market is also relatively serious homogenization, lack of innovation and new products.

Second, the rise and development of social gaming games has brought some impact to social poker games. "Because the per capita consumption of this type of game is relatively low, the performance of the game is largely influenced by the number of users, so we found that casual poker players," said senior analyst Stephanie Llamas. Into the casino-style game application, resulting in the social poker game data has shrunk. "Super Data suggested that the production of an integrated casino game applications will help Zynga companies to regain the market The In terms of domestic social gaming games, in fact, relative to the development of foreign countries, the domestic social gaming market also presents a potential market vitality. According to Distimo survey data show that many countries of the social gaming games have been different proportions of growth, including Asia, Japan, South Korea, Russia ranked in the top three, while Australia, France at a larger gap in the end, from the Market growth rate point of view, Asia compared to North America, Europe has shown greater market potential. At present, such as Tencent, Burson-Marsteller and other manufacturers are also in this area continue to explore and innovation.

For social elements, because of the rapid spread of mobile terminals and mobile Internet, game socialization has become one of the characteristics of the game, and mobile games have gradually shifted from mild to moderate to heavy games, so for the earlier in the social aspects With the advantage of the social poker game, because the market, the hands of the consumer habits of a diverse demand, such games in the current game market, the game is slowly exhausted, driven by no innovation mechanism, social poker games Perhaps as the data show, in the market already do not have a competitive advantage.

The same for the domestic game, perhaps the social poker games, although not like foreign games show ups and downs, but for the current development trend of the game industry, may be a good reference, especially the domestic social gaming game stable development, To a large extent able to promote social poker games gradually change to the direction of betting, but in a short time may not fluctuate throughout the game industry.